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ROBUST NUMBERS AS TOURISTS RETURN TO THAILAND

12 July 2011
Source: Hvidsten Public Relations / Tourist Authority of Thailand

While world economic conditions have gradually improved, confidence in Thailand as a tourist destination now seems as high as ever with international visitors returning in scores. Figures for the first six months of 2011 show a 28 percent increase in arrivals compared to the same period last year, indicating that pre-election worries have not affected the international audience as adversely as feared.

For Hvidsten Group, a resort property developer targeting the Nordic region, signs are encouraging with exceeding numbers of Nordic travellers returning to their favourite long-haul vacation market. Almost 550,000 Nordics arrived between January and June, already reaching 70% of total arrivals for the record year of 2008.

The company is now getting ready to recommence its activities after a three-year hold following global and local turmoil. Chairman, Mr. Arne Hvidsten says the company is committed to returning to the marketplace this year. “Provided political reconciliation prevails we believe Thailand has a very bright future which we should be a part of. Traditionally our home markets in Scandinavia have an exceptionally high share of per capita travel and repeat visitors to Thailand compared to other nations. This highlights the region’s strong loyalty to the country and in turn our opportunity.”

While the Nordic countries remain an important segment for the developer, Arne Hvidsten admits the company has attuned its sales and marketing strategies for its upcoming project on Jomtien Beach in Pattaya: “Obviously Pattaya has become an increasingly international and diverse destination. Consequently our plans were adjusted to meet the needs of the Thai and other overseas markets. It will be interesting to see how the mix of nationalities shapes up as we progress, however Scandinavia remains our initial focus as this is where we have our strongest competitive advantage.”

Hvidsten Group is expected to launch its new beachfront concept during Q4 2011.

 

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